**IAAPA is a huge event that takes place in different venues across the globe. This week London got its turn to be host with rollercoaster construction companies such as Intamin and Mack Rides in attendance. While most of what is on show is aimed at operators rather than guests, there are some interesting signs of where the industry could be heading next.
One eye-catching announcement comes from iP2 Group and Walltopia, who have unveiled a new compact, turnkey “mini theme park” concept. The idea is to combine multiple attractions and experiences into a smaller footprint, potentially opening up theme park-style entertainment to locations without space for a traditional park.
There is also plenty of focus on immersive and interactive entertainment, with exhibitors showcasing new approaches to digital experiences, interactive play and family entertainment.
But perhaps the biggest story from the event isn’t one particular ride – it’s the direction the industry is heading.
Climate, rising costs and changing guest expectations are all major talking points, with operators looking at everything from shaded and covered areas to air-conditioned restaurants and more comfortable guest spaces.
There is also a growing focus on getting guests to stay longer rather than simply adding another big coaster. Hotels, themed accommodation and destination-style experiences are being highlighted as ways to turn a day out into a longer break.
And, perhaps unsurprisingly, IP remains a huge part of the conversation – but simply putting a famous name on an attraction isn’t enough. The story and experience still have to work for the audience.
The Expo may be aimed at the people who build and operate the attractions, but it gives us a pretty good glimpse of what could eventually be arriving on the other side of the theme park gates.
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